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30.06.2017 10:21
³ , e 4- Iao-aioo aioaoo eioo iee a i a, .Iao-ai, aa
[ 2. . ;]

yoa eeoy o o o a eo aoya o , oaa, a ao aey. oo ya aa a o, o aa a y eeoe o, o y쳺 o aoo oo aeoy ae oo ay oo e oaya eaa a oy [1, .29].

ea aoo aey aao oy aa ooo a oy. a a a oeo oo eooo oyoya o, aa 270 oa oy. e yy oe a aaya a y a oy, ee oo oy oo oaoya ay o oy oya ao a oy, ea, oyoe . . e oe y oy ay y oo eoyeooo, eo ao a o.

'y y-oy oeoy ay eo aa y a oy, oo aeo oe. Oo eea oa oo a a yao, 볺 - a o, ao aoo oa ea aea oye[2, .31-32].

oo oye a y a oy oe o oyoya 볺 oo o oy, a ao o ee aoo ooy ee ey o ey, ooaoy a 볺a ao ae. oe eeoe a yy oy oa a oe oa o o a yao o eoo eoo㳿 a oaa aoo ya, y oy e ya aeo [3, .124].

, , () - . : 1) ; 2) ; 3) ; 4) -; 5) ; 6) ; 7) .

ֳ . ֳ 20162017 . :

- ;

- ;

- 볺;

- 볺 ;

- 볺 ;

- 24 볺;

- 볺 5+;

- eNPS 57%;

- ;

- 볺 5+ 70%;

- -.

, , 㳿, . , , , 볺. 볺 : , , , , , . , , , , , . 㳿 볺 . . 

. , , .

- 4P:

1. ̳e (Place) - ea eea ooy, y a a oee o oy o oaa. aao ooo a aoy ea eea y, aoe , a ee o oy ao o.

2. oy (Product) - aoe a oy, aao o y o aooe oe 볺. : , , , ,  +, , , , , sms-, 24 .

3. ֳa (Price) - aaa oa oa ay, a ao a oe oy ay. a a e e oo o ooy aoy oyoe. , .

4. oya (Promotion) - o'a ao ea, a ao oya oy ay, oe oaoo y ay. , , , .

: , , . , .

ϳ 쳺 (, , , ).

, . 

oe oo ao ooae aoo oyy oa ya e. Oᒺo oa oy y a oy, eoo oo eaa, oae aeee, a ao aoya ooo ae aoo oyy, eoo㳿 a oaoo aeee a o ae. , ea oo, a ao oya oy ooe oo a o o ay.

oe oe, oae a ye y aoo oyy aeoe oe. eo aeooo oe e ooe ay a oye o a oeoy y ao oo ee o oya o oy o oy o 볺. aeoe oe aee a aeee eeoo oya oy, o ya o a oa y. O aa oo aa ae yo, oa oa oe oo oo a oy a y, a ao oa o , o ya a y, o, a eo ey, aooyao oeo a, aaey o o [4, .102-103].

Oe, oo ae a o aa oe ya ao, . ³ aooy e eeo e ya, oo aa oooo ooooo oa oy, oo a oy, e eaya a , o ya a y a oy, o eea oye oo.




:

1. // , . 2007 - 4, . - 70 -72.

2. .. : . 6.030507 . . : , 2010. 131 .

3. .. : / [. . , . . , . . ]. : , 2010. 717 .

4. . . : . . / ̳ , . : -, 2012. 225 .

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