In the conditions of an unstable market environment, ensuring the strategic stability and competitiveness of agrarian enterprises requires the implementation in their management practice of effective technologies for managing and administering the strategic development of agrarian enterprises. The actualization of the problems of management and administration of the strategic development of enterprises is determined to identify the influence of factors of the external and internal environments that affect the results of the activities of agricultural enterprises, as well as the search and implementation of new strategic opportunities and the neutralization of market threats in the process of their functioning under the condition of increasing intensity of competition. The above-mentioned problem becomes particularly acute in agro-industrial production, which has a strong strategic potential for development and largely determines the competitiveness of the industry on foreign and domestic markets. The use of modern methods and techniques of management and administration of the strategic development of agrarian enterprises allows you to substantiate the directions of development of economic entities, to form an assortment of policies in accordance with the current and prospective needs of the market, which will ultimately ensure their effective functioning and increase their competitive status. The agro-industrial complex of Ukraine is an important sphere of the national economy, which plays a leading role in ensuring the normal conditions of existence of Ukrainians. Nevertheless, despite the obvious importance of the supply of food both for the population and for export, this branch of the national economy is currently in a state of decline, which is caused by Russian aggression. The analysis of scientific research in this area makes it possible to highlight the following characteristic features:
1. Management and administration of the strategic development of agrarian enterprises involves conducting research together with factors influencing the external and internal environment;
2. Complexity and systematic research of various aspects of the activity of the business entity and forecasting the consequences of making certain management decisions for the final results, which are the strategic goals of the object;
3. Prospective focus on forecasting and taking into account future events that will take place both at the macro and macro levels;
4. Combination of both quantitative and qualitative methods of research;
5. The information base for the management and administration of strategic development should include, in addition to accounting, reporting, and plan data, as well as non-accounting sources, in particular, information from production meetings, forecast expectations of specialists, data from periodicals, informal communication with employees, and information about the activities of competitors contained in both official , as well as in unofficial sources;
6. In the process of management and administration of the strategic development of rural enterprises, search and probable goals are determined;
7. The possibility of wide use of economic and mathematical methods and formation of alternative models of strategic development of agrarian enterprises;
8. Minimization of risks based on their preliminary consideration at the stage of strategy development.
That is, in a broad sense, the management and administration of the strategic development of agrarian enterprises should be complex and oriented towards the future, and its operational task is to support strategic management decisions and a comprehensive analysis of external and internal environments.
So, in other words, the management and administration of the strategic development of agrarian enterprises should be positioned as a system of comprehensive research on the influence of internal and external environmental factors on the activities of an agrarian enterprise with the aim of forming tools adapted to specific market conditions to minimize existing and future risks affecting the results of operations.
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Scientific supervisor: T.M. Kharchenko, Ph.D., Associate Professor, Sumy National Agrarian University
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